Wednesday, March 18, 2020

Modern Cigar Boxes and Customization.



I am not a fan of tobacco products (gosh they’re the worst) but one we can all agree on is that Cigar Boxes are magnificent. My fascination with these boxes started when I was 7. We went to visit my grandfather in Massachusetts (he owned a huge Victorian era house). He had a cedar wood cigar box that he kept in his study, it was one of the most majestic objects I have seen, it was partly because of my grandfather’s personality too. Whatever the reason maybe, I felt strongly towards the box and when no one was looking, I always tried to touch it.

Humidors:

When I was in high school, I had a project where I had to describe a modern invention, revolutionizing an old concept. I was researching when I came across cigar humidors. These are modern containers for tobacco product with advanced features to keep the product fresh for longer. These are humidity controlled boxes that prevent the tobacco products (now cannabis too) from going stale.

What constitutes a humidor?

There are many brands (some pretty high-end) that manufacture humidors but basic concept it almost same in all. There are three key components of a humidor:
  • Magnetic locking lid
  • Adjustable divider and strap
  • Digital Hygrometer


Materials:

Exterior varies from brand to brand. Leather, cedar wood and plastic are some most common materials used. Cedar wood boxes are most expensive; the antique ones can cost you around $5000. Then comes leather humidors, they range from $1500 to $100 depending on the size of the box and quality of leather. The cheapest one came out with a plastic exterior and you can get it for $40-$60.

Uses:

These boxes were created primarily for people who travel a lot and want to keep their tobacco or cannabis fresh for longer but now people use them to store products at home as well. Hygrometer keeps the moisture at bay and keeps the cigars fresh for longer, normal life of a cigar with aluminum tubes is almost 30 days which can be significantly increased by a humidor.

At first humidors were popular with cigar and cigarette consumers but now even stoners love this product. People use humidors for keeping their cannabis and pipe tobacco as well.
Humidors started out as walk-in rooms to store cigars and other tobacco products, but now box and cabinet is a popular type. Some people get cabinets build in their houses for storing cigars and those who can’t afford that settle for travel size humidors. I personally prefer travel size boxes, as they look chic and sometimes make a great accessory.
I still love collecting antique cigar boxes but these travel size humidors came out as total game changers. Once you get used to one, you’ll never go back to regular containers for your tobacco.

Read More: 
https://www.pr3-articles.com/Articles-of-2020/promote-your-paper-cigarettes-through-simple-packaging-trick

https://www.pr6-articles.com/Articles-of-2020/market-your-cigarettes-through-simple-packaging-technique

Thursday, January 2, 2020

Packaging: Key Marketing Tool for Tobacco Companies


With all the anti-smoking campaigns going around, ban on tobacco advertising and increased awareness among masses about the health hazards of smoking, tobacco companies are left with very few options to market their brand. The biggest tool to market a smoking products these days is Packaging; in fact, it is the primary means for advertising.

Visual experience: Packaging is the first experience of a consumer with the product, it is the overall look of the box that grabs the attention and facilitates the buying decision of consumer.

Multisensory Experience: it’s not just about the visual experience anymore, product packaging has to be a “PACKAGE DEAL”. It’s The way packaging looks, feel, and sometimes even the way it smells.

Same but different: Tobacco Industry is extremely saturated and there are so many brands to choose from. Basic packaging of all these brands is almost same but it is also what helps consumer distinguish your product from the rest.



Inspiring narrative: Packaging is the way you can tell your story about the product. It has become a storytelling tool that helps establish a variety of interesting narratives for tobacco brands.

Packaging; only way to create an emotional value: Packaging has become a vessel for companies to provide consumers with the additional information that creates an emotional bond. It is used to create value, convey information, Invite and persuade the consumer.

Packaging for tobacco products is all about feelings and emotions and how it forges a great customer experience. Packaging needs to be done in a way to make customers feel heard, understood and cared for because an emotional value creates enduring bonds with the consumer. For example, customized cigar boxes show that your company is customer-centric. Branded packaging boxes for cigars are used to communicate the characteristics and quality of the product to the consumers.

Brand Switching: Cigar Packaging, when done right, carries the power to force the consumer to switch to your brand. Here it is important to mention that the purpose of branded packaging should only be to encourage brand switching for existing smokers and not to attract any new consumers.

Make a Statement: If a person smokes, a cigarette pack is what he/she will take out numerous times during the day and it helps them make a statement about themselves. Tobacco companies use this as a key part of their marketing strategy by associating high social status with their brand. And what better way to give a luxurious feel to the product than custom high quality cigar boxes.

Green Packaging:

Everybody knows how harmful smoking is and people who are already users do feel bad about their habit but quitting smoking is not an easy thing to do. Tobacco companies target this emotional aspect too by introducing green packaging. It the cigar boxes that can be recycled, is environment friendly and can decompose easily. Some of these boxes even have seeds for plants too.

Custom Cigarette Boxes is an online company that can help you create the perfect box for your cigar brand.