With all the anti-smoking
campaigns going around, ban on tobacco advertising and increased awareness
among masses about the health hazards of smoking, tobacco companies are left
with very few options to market their brand. The biggest tool to market a
smoking products these days is Packaging; in fact, it is the primary means for
advertising.
Visual
experience: Packaging is the first experience of a consumer
with the product, it is the overall look of the box that grabs the attention
and facilitates the buying decision of consumer.
Multisensory
Experience: it’s not just about the visual experience
anymore, product packaging has to be a “PACKAGE DEAL”. It’s The way packaging
looks, feel, and sometimes even the way it smells.
Same
but different: Tobacco Industry is extremely saturated and
there are so many brands to choose from. Basic packaging of all these brands is
almost same but it is also what helps consumer distinguish your product from
the rest.
Inspiring
narrative: Packaging is the way you can tell your story
about the product. It has become a storytelling tool that helps establish a variety
of interesting narratives for tobacco brands.
Packaging; only
way to create an emotional value: Packaging
has become a vessel for companies to provide consumers with the additional
information that creates an emotional bond. It is used to create value, convey
information, Invite and persuade the consumer.
Packaging for tobacco products
is all about feelings and emotions and how it forges a great customer
experience. Packaging needs to be done in a way to make customers feel heard,
understood and cared for because an emotional value creates enduring bonds with
the consumer. For example, customized cigar boxes show that your company is
customer-centric. Branded packaging boxes for cigars are used to communicate
the characteristics and quality of the product to the consumers.
Brand
Switching: Cigar Packaging, when done right, carries the
power to force the consumer to switch to your brand. Here it is important to
mention that the purpose of branded packaging should only be to encourage brand
switching for existing smokers and not to attract any new consumers.
Make
a Statement: If a person smokes, a cigarette pack is what
he/she will take out numerous times during the day and it helps them make a
statement about themselves. Tobacco companies use this as a key part of their
marketing strategy by associating high social status with their brand. And what
better way to give a luxurious feel to the product than custom high quality cigar boxes.
Green
Packaging:
Everybody knows how harmful
smoking is and people who are already users do feel bad about their habit but
quitting smoking is not an easy thing to do. Tobacco companies target this
emotional aspect too by introducing green packaging. It the cigar boxes that
can be recycled, is environment friendly and can decompose easily. Some of
these boxes even have seeds for plants too.
Custom
Cigarette Boxes is an online company that can help you create
the perfect box for your cigar brand.
